WHY WE'RE VEGAN (and cruelty free) and believe every beauty brand should be.


Why we’re VEGAN (and Cruelty Free)

And why we believe every beauty brand should be.

From day one, we've cared just as much about what goes into our bodies an onto our skin through beauty products as what shouldn't be in them. That means when we decided we would create our own- it was a no brainer.

We're proud to be cruelty-free, paraben-free & 100% vegan!

Why Vegan Beauty is on the Rise

Since the early 2000’s the demand for more green and animal friendly products has dramatically increased. It’s been reported that the number of people who consume only vegan products have doubled in recent years. There are more than a few reasons why this trend has become more popular, not only in food but in beauty products, and this trend surely shows no signs of slowing down.

Vegan beauty has risen so quickly because consumers are becoming more and more aware and concerned with the ingredients they put into and ON their bodies. Awareness has played a very important role because consumers are the ones who dictate ultimately what beauty brands will make and sell. When big name celebrities (like Jessica Alba, Gwyneth Paltrow, and Drew Barrymore to name a few) started to endorse this lifestyle, customers and clients started to catch on to the trend and make more requests.

Well informed customers, especially our millennial generation, will continue to demand products that respect their well-being and the well-being of the environment.
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Vegan beauty products contain NO dead animal by-products. We don’t think anyone should be exposing their delicate skin to these by-products, which include things like uric acid extracted from cows, dead insect extracts and lanolin.


Performance wise, vegan beauty products are known to have lesser ingredients in them, which makes them better for your skin. The coolest thing about using vegan only beauty products is that you’re instantly avoiding many big problem ingredients without having to read the label. Things like lanolin that can clog your pores and cause acne.


We don’t believe we should harm animals unnecessarily. We don’t harm our pets, so why should we harm our other furry friends for the sake of a beauty product?! Nothing is better than knowing we are not contributing to such an injustice.


Going VEGAN helps the planet! According to a 2010 report, animal farming and that entire chain of industry is the leading cause of climate change by far. Being Vegan means you’re not only helping yourself, and animals, but the entire planet.



Here at Holisticated we believe it’s time that we start demanding for ethical conscious beauty products, the same way we demand of our evolving planet the consciousness to think about our actions and how they will impact our future. Vegan beauty and skincare is not only good for animals and the planet, but so much better for your skin due to not having as many harsh chemicals and no animal byproducts.

The cosmetic and beauty industry is a billion dollar industry, that influences the thoughts of millions of women daily. Large and small beauty brands alike can have a strong impact on the minds of our new generations. It is our duty and responsibility to take action and to provide safer products that enhance beauty without any negative side effects.

While many brands are catching on to this growing demand for more natural, organic, and vegan beauty products, there are still the majority of beauty companies using animal products. It is still up to the consumer to look out for the brands that resonate with your personal preferences and beliefs.